Linkcell. Brand Identity for Enzym Group
In 2023 Enzym Group launched Linkcell, a pioneering biotechnological production in Ukraine dedicated to creating functional products. This project aimed
to establish a strong brand identity for Linkcell that would reflect its innovative essence and resilience, embodying the spirit of advancement and perseverance in difficult times. The brand needed to communicate reliability, scientific integrity, and the transformative power of biotechnology to its audience.
As a designer, I took on the comprehensive responsibility of developing Linkcell's brand identity from scratch. This included conceptualizing the logo, selecting the color palette, designing the typography, and applying these elements across various mediums. My goal was to create a visual identity that would not only resonate with the brand’s innovative biotechnological focus but also inspire trust and optimism in a tumultuous period.
The Linkcell logo is a testament to simplicity and significance, symbolizing connectivity, innovation, and the cellular basis of biotechnology. It was crafted
to be memorable and versatile for application across various platforms.
Color Palette:
I selected a color scheme that reflects innovation, safety, and life. The colors were chosen to resonate with the biotechnological industry while also providing a sense of calm and reliability to the audience.
Typography:
The typography for Linkcell was chosen for it's readability and modern feel, complementing the logo and color palette to reinforce the brand's positioning as a leader in biotechnological advances.
We also refined the identity elements and made the most of the actual original shapes that we turned into a pattern. It is flexible and can easily be used on
any brand materials. The use of visual identity has spread to stationery products - name tags, business cards, letterheads and interior decoration of the company.
Brand Application:
Applying the brand identity across all touchpoints, including product packaging, digital media, and corporate materials, I ensured consistency and recognition
of the Linkcell brand.
The brand identity for Linkcell has significantly contributed to positioning
the brand at the forefront of Ukraine’s biotechnological industry, particularly in such challenging times. It has effectively communicated the brand’s commitment
to innovation and quality, garnering trust and interest from consumers and stakeholders alike
